YOU GOT THIS
Goldfish Swim School 

​Parents, kids… we could all use a little extra encouragement. Someone to tell us we’re doing great. A vote of confidence can sure go a long way. So we’ll say it – you got this.
You’re making the right choice. Adding water confidence to your kiddo’s resume. Not only keeping them safe around water, But helping them soak up a lifetime of fun. It’s more memories in the pool, beach, lake. And more peace of mind for you. Speaking of minds, we know what young brains need to grow. Everything at Goldfish Swim School is designed to help kids achieve
milestones quickly. From ribbons to reassurance, the little wins add up. No matter what your water goals are, we’ll be here to celebrate every win along the way. For kids, and parents too.

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We’ve teamed up with Blind Society, a renowned brand love agency, to develop a comprehensive, omni-channel campaign designed to make a powerful impact. Our primary objective was to break through the noise and stand out in the saturated learn-to-swim industry. To achieve this, we launched a dynamic media strategy, incorporating Over-the-Top TV platforms, including Hulu, Netflix, and Amazon Prime Video, alongside Programmatic Audio to target a broad and engaged audience.
 

Additionally, we executed a Direct Mail campaign, featuring digital ride-along assets and a dedicated landing page. To maximize engagement, we followed up with a second Direct Mail initiative, reaching out to the leads generated from the initial Connected Mail campaign. The creative strategy focused on driving high awareness with fresh, attention-grabbing digital ads, vibrant social media content, and comprehensive website updates, ensuring a seamless and impactful experience across all touchpoints.