MY GM REWARDS LAUNCH
A New Kind of Appreciation
You want others (yes, even brands) to see you for who you are. that recognition is at the heart of the new My GM Rewards. GM thoughtfully designed this new experience to help create a more meaningful relationship with all of our drivers. So, we’re speaking directly to you, with genuine appreciation. This new experience meets you where you are — whether you’ve been with us for years or are just planning your future with us. Then it follows wherever your journey takes you — with more ways to earn and redeem than ever, plus three rewarding levels to climb as you go.
We see you.
We appreciate every mile that got you here.
And we look forward to making every mile ahead more rewarding.
It’s a new kind of appreciation. From us, to you.
In-Dealership Videos
In this spot, a knowledgeable member walks viewers through all the ways the new My GM Rewards works for them to create that feeling of a new kind of appreciation.
The approach takes advantage of shooting in a single location, as it follows the speaker through a series of minimal sets – could be practical, virtual/CG, or a mix– to create a grander sense scope within one space. Cameras will sometimes follow talent as they move through the “world of appreciation,” and in the end be wide enough to see the sets all in one.
This approach will also allow us to change out key elements as we seek efficient ways to version out the content for each branded division of My GM Rewards.
For sound-off environments, we’ll leverage kinetic typography for supers that provide key supporting detail—even exploring ways that the talent and set might refer to and even interact with the graphic elements.
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